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Ireja's Transform Your Business Blog takes a hard look at solid examples of CGI: Change, Growth and Innovation.
There's a free market of ideas out there. And I'd rather be driving the dialogue than be run over by it.
- Jonathan Schwartz, president and COO of Sun Microsystems, on why he blogs.
Despite the media hoopla, blogging for business is still a medium in its infancy. Often misunderstood and frequently misused, business blogs occasionally serve as a marketing experiment that goes nowhere. We're here to change that.
Business blogging, when done correctly, offers an unparalleled opportunity to communicate with your customers, build a community within your website, and establish your firm's people as experts in their market sector.
Let's take a look at some of the other benefits of business blogging:
Blogs generate fresh content frequently
Search engines love fresh content. We know beyond a showdow of a doubt that sites generating fresh content rank better than those that don't.
Blogs increase the number of pages with relevant keywords
This is a huge SEO benefit of business blogging. More pages with relevent content and keywords means that it is more likely that people will find your site through organic search results.
Not to mention, the ROI on organic is higher than pay per click search campaigns.
Blogs develop backlinks
Let's face it: few people link to corporate sites. A well-written blog will generate valuable backlinks at a much higher rate than ordinary pages.
Blogs build Google Page Rank
All those links to your blog help build your Google Page Rank faster than anything else (that's legal!)
While they are numerous and strong, SEO benefits alone are not really the reason anyone should be blogging for their business. So, what are the strategic befefits of business blogging?
YOU (and your firm) are the expert
Developing content that interests your potential audience will establish your website as the place-to-go for information in your sector. If you have a particular niche in your industry,
a blog can help you dominate traffic and attention for that niche; the discussion will come to you.
YOU (and your firm) are (or appear) accessible
Whether you actually are or not, you and your company will appear to be more accessible, especially if you allow your visitors the freedom to post comments.
Accessibility is often a stumbling block for many potential customers, especially if they are geographically unable to visit you but need to feel comfortable with your brand.
A blog makes you more approachable and goes a long way to alleviate the concerns of potential clients.
Relationship Building
This is another HUGE benefit of business blogging. Building the social network of relationships means that people will remember you and your company. At some point, they will probably need
one of your products or services. They already know who you are and where your site is.
Learn About Your Customers
Ever wonder what your customers think about an idea or a trend in your industry? Ask them. People love giving their opinions. It's free market research, and you can track their behavior by seeing which
posts and topics are the most popular over time.
Are there other reasons why business blogging can be so effective? Yes, but we've kept this list short. Of course, we do blog on this topic frequently, so feel free to read through what we have to say about business blogging on our own blog. If you think business blogging might help you, we're sure it will. We're here to make it happen.
To learn more about our business blogging solutions, please contact us.
