Before starting any pay-per-click (PPC) marketing campaign, we work with the client to ensure that such a strategy will fit their needs. Once we have determined that PPC is the right choice, we begin planning the Paid Search Campaign by researching potential search terms to target. We then draw up a projected monthly budget and work with the client on getting into the keyword bidding process.

Once the PPC campaign is launched, we are able to provide strategic assistance by monitoring what the competition is doing and evaluating the performance of vistors who come to your site via paid search links. We take the time each month to ensure that the client is fully aware of how the PPC campaign is performing, and what adjustments might be necessary.

Banner advertising is still a very relevant means of generating visitors to your website. However, there are many variables to consider when choosing where to advertise or how much to pay. We help our clients determine how much an advertisment on a particular site might be worth. Once the banners are out, we evaluate their performance by providing information on the visitors coming from them.

An email newsletter can be a powerful tool for bringing visitors back to your site. We help our clients make the most of email newsletters by focusing on getting readers to click in the newsletter and come directly to the website.

Are paid directories worth it? If so, which ones? These are some of the questions we answer for our clients. We identify useful paid (and sometimes free!) directories and press release sites that will drive visitors to your website. We also offer news and press release writing services.

Organic search engine marketing (or, search engine optimization) is so important that we have an entire page and eight products devoted to it! To learn more, please visit our search engine optimization page.